marketingSkift··1 min·For: Revenue, Marketing, Owner, GM
Viator Grants Channel Partners Control Over Retail Tour Pricing
Viator has updated its global supplier agreement, granting channel partners like OTAs and airlines the autonomy to set final retail prices for tours and experiences. The shift allows major distributors such as Booking.com, Expedia, and Airbnb to discount experiences or use them as loss leaders.
Key Takeaways
- 1Updated supplier terms clarify Viator and its distribution partners have full control over consumer retail pricing.
- 2Major channel partners include Booking.com, Expedia, Costco, and newly integrated partner Airbnb.
- 3The contract changes pave the way for third-party distributors to discount tours or offer them as loss leaders.
Source: Skift
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