marketingSkift·1 min·For: Marketing, Revenue, Owner, Investor
Weather.com and Steller Partner for Direct Travel Booking
The Weather Company and Steller have launched a partnership that integrates social-style travel videos and booking capabilities directly into weather forecast searches.
Key Takeaways
- 1Identify and target potential guests searching for out-of-town weather forecasts through new creator-led video integrations.
- 2Leverage The Weather Company's reach of 400 million monthly users to capture travel intent before users visit traditional search engines.
- 3Utilize Steller's contextual ad product to provide a direct path from destination discovery to hotel and experience bookings.
Source: Skift
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