Guides

Reference pages we maintain, built from our own coverage and updated as it grows.

• Hotel email newsletters: what works, and what it is worthWhat a hotel email newsletter is worth against OTA commission, what to send, and the figures to judge it on.
• Hotel property management systems: how to choose oneWhat a hotel PMS does, how the main systems differ, and the questions to ask before committing.
• Hotel direct bookings: the economicsWhat a direct booking is worth once acquisition cost is counted, and the levers that move the share.