average daily US air travellers (7-day) · 7/28/2026
US-wide screening volume — a demand proxy, not a local figure.
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California — Market Analysis
29 stories
California hotel markets display sharp revenue acceleration led by San Francisco event demand alongside major Southern California asset repositioning.
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Revenue Rebound·San Francisco posted repeated nationwide RevPAR gains, including a 60 percent weekly surge driven by major conventions and World Cup matches.
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Refinancing Activity·EOS Hospitality Credit Partners provided a $105 million bridge loan to T2 Hospitality for its 350-key Sunnyvale dual-branded Marriott campus.
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Management Shifts·Remington Hospitality added the 260-room Sheraton Mission Valley San Diego ahead of its planned conversion to a Hyatt Regency.
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Capital Investment·Hilton Los Angeles Airport completed a $50 million comprehensive renovation covering all 1,234 guestrooms while maintaining continuous operational status.
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Outlook
Julie Coker assumes leadership of Visit California on October 1 to counteract declining international visitation.
A record 2,097 projects and 255,834 rooms are in the U.S. renovation and conversion pipeline as over 5,000 hotels built between 2006 and 2011 reach critical reinvestment age. Texas, Florida, and California lead the aging supply concentration, driving owners to update aging tech and finishes.
Key Takeaways
1Over 5,180 U.S. hotels (572,494 rooms) are now 15-20 years old, creating a wave of unavoidable major renovations.
2The current renovation and conversion pipeline stands at an all-time high of 2,097 projects and 255,834 rooms.
3Texas leads the aging inventory with 838 properties, followed by Florida (371) and California (301).
The U.S. hotel industry recorded its 20th consecutive week of year-over-year growth, driven by a 1.7% rise in RevPAR despite a calendar-shift slowdown. San Francisco led performance surges among top markets, while New Orleans experienced the steepest declines.
Key Takeaways
1U.S. RevPAR reached $100.69, lifted by a 1.1% gain in occupancy and a 0.6% increase in ADR.
2San Francisco RevPAR surged 59.9% to $191.87, boosted by the Pokémon World Championships.
3New Orleans saw the sharpest RevPAR drop (-18.4%), while New York posted a 12.3% drop in ADR.
The U.S. hotel industry recorded its 20th straight week of year-over-year growth through late August, with RevPAR up 1.7% to $100.69 despite a holiday-related slowdown. San Francisco led performance surges behind major event demand, while New Orleans and New York saw event-comparison declines.
Key Takeaways
1U.S. RevPAR rose 1.7% to $100.69, driven by small gains in occupancy (up 1.1%) and ADR (up 0.6%).
2San Francisco led top markets with a 59.9% RevPAR surge driven by the Pokémon World Championships.
3New Orleans saw RevPAR drop 18.4% and New York ADR fell 12.3% due to tough event comparisons.
The U.S. hotel industry recorded its 19th consecutive week of year-over-year gains through August 22, driven by steady increases across occupancy, ADR, and RevPAR. San Francisco and St. Louis led major market performance, while Las Vegas and New York City saw notable declines.
Key Takeaways
1National RevPAR rose 4.4% to $106.12, supported by a 2.1% lift in occupancy and a 2.3% ADR increase.
2San Francisco led top markets with a 26% RevPAR jump, while St. Louis saw an 11.4% ADR lift boosted by the BMW Championship.
3Las Vegas suffered the largest drops in occupancy (-17.4%) and RevPAR (-20%), and New York City posted the steepest ADR decline (-6.8%).
T2 Hospitality has obtained a $105 million mortgage loan from EOS Hospitality Credit Partners to refinance its 350-key dual-branded hotel campus in Sunnyvale, California. The property includes the Hotel TETRA, Autograph Collection and the AC Hotel Sunnyvale Moffett Park, both managed by Coury Hospitality.
Key Takeaways
1EOS Hospitality Credit Partners provided the $105M loan with a 3-year term and two 1-year extensions.
2The 350-key Sunnyvale campus features the 186-room Hotel TETRA and the 164-room AC Hotel Moffett Park.
3Both properties were developed by T2 Hospitality in 2022 and are operated by Coury Hospitality.
U.S. hotels recorded significant year-over-year gains in June 2026, driven by World Cup demand that pushed RevPAR up 8.4% to $120.97 and ADR up 6.7% to $173.76. Key host markets like San Francisco and Miami experienced massive double-digit RevPAR and ADR surges.
Key Takeaways
1U.S. RevPAR grew 8.4% to $120.97, while occupancy rose to 69.6% and ADR reached $173.76.
2San Francisco/San Mateo led top markets with a 31.2% RevPAR surge and 80.5% occupancy.
3Miami recorded the highest ADR gain, climbing 23.2% to $218.37.
Visit California has appointed Julie Coker, the current head of New York City Tourism + Conventions, as its new President and CEO effective October 1. She takes the helm to address declining international visitor numbers and prepare the state for major global events.
Key Takeaways
1Leverage upcoming major events like the 2026 World Cup and 2028 Olympics to revitalize international interest in California.
2Prioritize the recovery of inbound international travel following a 5.6% decline in first-stop visitors last year.
3Benefit from Coker's extensive experience at NYC Tourism + Conventions and her previous leadership roles in Philadelphia and San Diego.
A new Oxford Economics report reveals that San Francisco hotels generated $12 billion in economic impact in 2025, contributing $2 billion in taxes and supporting nearly 50,000 jobs.
Key Takeaways
1Leverage the $900 spend-per-visitor metric to demonstrate the hotel industry's vital role in local economic recovery to stakeholders.
2Note that 70 cents of every visitor dollar is spent outside the hotel, highlighting the importance of partnerships with local restaurants and retailers.
3Capitalize on the improving business climate and public safety policies to drive convention and tourism growth.
Sunstone Hotel Investors has entered an agreement to sell the Hyatt Regency San Francisco for $279 million as part of its strategy to repurpose capital into stock buybacks.
Key Takeaways
1Capitalize on high private market valuations to fund an ongoing stock repurchase program and enhance shareholder value.
2Offload the 821-room Hyatt Regency San Francisco to an undisclosed buyer for approximately $340,000 per key.
3Rebalance the portfolio away from urban markets like San Francisco while maintaining liquid capital for future strategic acquisitions.
Marc & Rose Hospitality has promoted Tim Price to Chief Operating Officer, succeeding Richard Behr following his 19-year tenure with the company. Price will oversee a portfolio of high-end boutique properties across California and Arizona.
Key Takeaways
1Appoint Tim Price as Chief Operating Officer following the retirement of long-time executive Richard Behr.
2Leverage Price's expertise to manage a diverse portfolio including iconic properties like The Scott Resort & Spa and High Country Motor Lodge.
3Ensure continuity in operational excellence across the American West portfolio, spanning California and Arizona.
Pyramid Global Hospitality has taken over management of The Mission Inn Hotel & Spa in Riverside, California, following the property's acquisition by the San Manuel Investment Authority.
Key Takeaways
1Note the management transition of the historic 238-room property to Pyramid Global Hospitality's Benchmark collection.
2Review the shift in ownership to the San Manuel Investment Authority, indicating continued tribal investment in high-end hospitality.
3Monitor how this Riverside landmark integrates with Pyramid’s global distribution and operational resources.
Pyramid Global Hospitality has assumed management of the historic Mission Inn Hotel & Spa in Riverside, California, adding the iconic 238-room property to its Benchmark Resorts & Hotels collection.
Key Takeaways
1Identify operational synergies as Pyramid Global Hospitality integrates this historic 238-room California asset into its Benchmark luxury portfolio.
2Leverage the hotel's 20,000 square feet of event space and award-winning spa to drive high-margin group and wellness revenue.
3Acknowledge the continued expansion of Pyramid’s managed portfolio, which now includes over 240 properties across the US and Europe.
Pyramid Global Hospitality has officially taken over the management of The Mission Inn Hotel & Spa, a renowned 238-room historic property in Riverside, California.
Key Takeaways
1Leverage Pyramid Global Hospitality's extensive management platform to enhance operational efficiency at this National Historic Landmark.
2Maintain the unique heritage and architectural integrity of the 238-room Mission Inn Hotel & Spa while driving revenue growth.
3Utilize the property’s extensive F&B and event facilities, including 20,000 square feet of meeting space, to capture high-value group business.
The Asian American Hotel Owners Association (AAHOA) is urging California legislators to reject AB 2721, arguing it imposes unfair regulatory burdens and compromises guest privacy.
Key Takeaways
1Monitor California Assembly Bill 2721 which would require hotels to publicly disclose any contracts or stays by federal immigration agencies (ICE/CBP).
2Assess the legal risk of the bill’s "knows or should have known" standard, which AAHOA warns could lead to subjective liability and litigation.
3Prepare for potential operational impacts regarding guest privacy and the logistical burden of posting public notices about government-related reservations.
Dreamscape Hospitality has taken over management of the Delta Hotels by Marriott Ontario Airport, a recently renovated 167-key property in Southern California.
Key Takeaways
1Expand management portfolios by targeting strategically located airport properties with strong proximity to convention centers.
2Leverage full-service brand standards like Delta Hotels by Marriott to capture both business and leisure travel segments.
3Utilize recent hotel renovations to maximize ADR and compete effectively in high-traffic California transit hubs.
The U.S. hotel industry saw year-over-year growth in occupancy, ADR, and RevPAR for the week ending May 16, 2026. Orlando and San Francisco emerged as top-performing markets, while Detroit and San Diego faced declines.
Key Takeaways
1Monitor the 5.4% RevPAR growth trend driven by strong ADR gains across major US markets.
2Leverage high demand in Orlando which led performance with a 23.7% RevPAR increase.
3Analyze San Francisco's 10.3% ADR growth as a benchmark for urban market recovery.
Japanese travel giant Rakuten Travel is launching a U.S. expansion strategy, targeting West Coast and Hawaiian markets to bridge American travelers with Asian destinations.
Key Takeaways
1Leverage Rakuten’s existing U.S. consumer base from its cashback site (formerly Ebates) to drive hotel bookings.
2Focus initial expansion on the U.S. West Coast and Hawaii due to strong cultural and business ties to the Asia-Pacific region.
3Capitalize on Japan's popularity as a destination by positioning Rakuten Travel as the primary booking gateway for American travelers visiting Asia.
JLL Capital Markets has arranged financing for the repositioning of the Hyatt Regency Ontario, a 484-key hotel located in Ontario, California, to fund significant property enhancements.
Key Takeaways
1Secure financing to support comprehensive renovations which will include upgrades to guestrooms, meeting spaces, and food and beverage outlets.
2Leverage the hotel's strategic location near the Ontario International Convention Center and Airport to capture rebounding business and group travel demand.
3Monitor the impact of brand-mandated Property Improvement Plans (PIP) on asset value and operational efficiency during the transition period.
A new wave of U.S. hotel promotions is targeting summer travelers by bundling stays in ocean, city, and mountain destinations with $50 Shell gift cards to offset travel costs. Featured locations include luxury retreats in the Hamptons, urban escapes in Chicago's Gold Coast, and coastal inns in California.
Key Takeaways
1Monitor the impact of value-added incentives like $50 gas gift cards on spring and summer booking conversions.
2Evaluate seasonal pricing strategies for high-end coastal properties, currently ranging from $500 to $860 in prime markets like the Hamptons.
3Leverage local neighborhood appeal and urban proximity to drive occupancy in city-center properties during peak festival months.
Sonnenblick-Eichner Company has secured a $63 million non-recourse loan to refinance the Hotel Nia, a luxury Autograph Collection hotel located in Menlo Park, California.
Key Takeaways
1Secure long-term financing to hedge against interest rate volatility in the current market.
2Leverage the Autograph Collection brand to maintain high ADR and occupancy in tech-heavy markets like Menlo Park.
3Note that institutional lenders are still active for high-quality, well-located assets despite broader economic headwinds.
Hilton has opened The Margot Hotel San Diego Gaslamp Quarter, a new addition to its Outset Collection focused on independent, personality-driven hospitality.
Key Takeaways
1Leverage name-brand distribution while maintaining local personality via Hilton's latest collection brand addition.
2Note the strategic expansion into San Diego's Gaslamp Quarter, highlighting a 'massive opportunity' for collection brand growth.
3Target upscale travelers seeking unique, independent-style experiences backed by the Hilton Honors loyalty ecosystem.
The U.S. hotel industry saw a 3.2% increase in RevPAR for the week ending May 2, driven by strong performances in markets like Las Vegas and Miami despite declines in San Francisco.
Key Takeaways
1Monitor national RevPAR growth which rose 3.2% year-over-year to $111.59.
2Leverage event-driven demand as seen in Las Vegas where concerts drove a 29% RevPAR surge.
3Watch for calendar shifts in group business, exemplified by San Francisco's 31.2% RevPAR drop due to a conference timing change.
U.S. hotel performance improved in March 2026, with occupancy reaching 64.9% and RevPAR climbing 5.9% year-over-year. San Francisco emerged as the top-performing market, bolstered by significant gains from high-profile industry conferences.
Key Takeaways
1Monitor San Francisco's recovery as it leads major markets with a 38.8% RevPAR surge driven by major tech conferences.
2Evaluate pricing strategies against a nationwide ADR increase of 3.8% and a total RevPAR growth of 5.9%.
3Leverage event-driven demand cycles as seen in Las Vegas and San Francisco to optimize occupancy during high-impact weeks.
The Hilton Los Angeles Airport has completed a comprehensive $50 million renovation of its 1,234 guestrooms, focusing on minimalist design and infrastructure upgrades. The project aimed to modernize one of the West Coast's largest airport hotels while it remained fully operational.
Key Takeaways
1Leverage multi-million dollar renovations to capture demand from major upcoming global events in Los Angeles.
2Implement guest-centric tech upgrades such as USB-C charging ports and automated ADA controls to meet modern traveler expectations.
3Execute large-scale phased renovations while maintaining full operations to preserve revenue at high-traffic gateway properties.
Casa Mani Resort Napa Valley has officially opened as part of Hilton's Curio Collection after a comprehensive property-wide renovation and rebranding effort. The resort features revamped guest rooms, public spaces, and dining venues designed to reflect the local heritage of the Napa Valley.
Key Takeaways
1Evaluate the potential of branding existing boutique assets under soft-brands like Curio Collection to leverage global distribution.
2Integrate local cultural heritage into the guest experience to cater to high-end experiential travelers.
3Focus regional marketing efforts on the Napa Valley wine region's luxury market following extensive renovations.
AvantStay has announced the opening of a new boutique hospitality property in Laguna Beach, California, marking continued expansion for the short-term rental brand.
Key Takeaways
1Capitalize on the growing short-term rental market by expanding into high-barrier beach destinations like Laguna Beach.
2Utilize tech-driven property management platforms to streamline operations across a diverse portfolio of boutique hotels and vacation homes.
3Enhance guest experiences with localized concierge services and upscale interior design tailored to group travel.
Luxury hotel brand Appellation, co-founded by chef Charlie Palmer and Christopher Hunsberger, is set to open MOHI, a culinary-focused boutique hotel in Morgan Hill, California.
Key Takeaways
1Anticipate a new luxury standard in Morgan Hill with 76 rooms and a 125-seat signature Charlie Palmer restaurant.
2Leverage food and beverage as the primary guest draw, featuring butcher shops and food halls integrated into the lobby.
3Monitor the growth of Appellation as they expand their 'culinary-first' boutique concept across coastal California.
Sonnenblick-Eichner Company has arranged $45 million in fixed-rate, non-recourse senior mortgage financing for the 160-room Residence Inn by Marriott Walnut Creek. The loan, provided by a life insurance company, replaces existing construction debt for the three-year-old property near San Francisco.
Key Takeaways
1Secure fixed-rate financing to stabilize assets amid fluctuating interest rates and capital market volatility.
2Leverage non-recourse loan structures to minimize personal liability for ownership while maintaining long-term property control.
3Capitalize on prime urban locations with high barriers to entry to attract competitive lending terms from life insurance companies.
Nomada Hotel Group has officially launched The Nomada Collection, a unified portfolio designed to showcase its boutique hotels, restaurants, and residential holdings across California's Central Coast.
Key Takeaways
1Explore the new 'Nomada Collection' which unifies the group’s boutique hotels and residential properties under a centralized brand identity.
2Leverage a streamlined digital platform to facilitate multi-property bookings and cross-brand loyalty for guests seeking unique Central Coast experiences.
3Monitor future expansion plans as the group aims to bring its curated, design-forward aesthetic to more West Coast destinations.
+Which California markets drove U.S. hotel RevPAR growth in August?
San Francisco and San Diego led national performance gains in August. San Francisco topped the top 25 U.S. markets for consecutive weeks through late August, driven by major event demand. For the week ending August 15, San Diego led top 25 markets in revenue and occupancy growth alongside national RevPAR gains of 6.2%.
+What is the RevPAR projection for the San Diego hotel market for full-year 2026?
San Diego hotel RevPAR is projected to grow 5 percent for full-year 2026. This pace follows record-setting room rates in June 2026, driven by returning international leisure travel and regional developments like the Gaylord Resort in Chula Vista.
+What terms were secured in the 2026 refinancing for T2 Hospitality's Silicon Valley campus?
EOS Hospitality Credit Partners provided a $105 million non-recourse mortgage bridge loan to T2 Hospitality. The financing covers the 350-key dual-branded Sunnyvale campus featuring Hotel TETRA, Autograph Collection and AC Hotel Sunnyvale Moffett Park, both managed by Coury Hospitality. The loan has a three-year initial term with two one-year extension options.
+What hotel properties in San Diego announced brand conversions or management changes?
Valor Hospitality Partners took over management of the 92-room The Monsaraz San Diego, Tapestry Collection by Hilton. Hotel Z will rebrand as the 100-room Stellen San Diego Gaslamp under Series by Marriott in early 2027. Additionally, Remington Hospitality assumed management of the 260-room Sheraton Mission Valley San Diego Hotel ahead of its conversion to a Hyatt Regency.
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