The Hospitality Newsletter
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The Hospitality Newsletter

· 🇺🇸 North America

California Hospitality News

California hospitality news covering hotels from San Francisco to San Diego, Napa Valley, and West Coast tourism trends.

35
Transactions we have recorded
2025–2026
5,090
Rooms across deals with a stated count
23 of 35 disclose it
24
Distinct hotel brands involved
19
Openings and conversions

The data

Source: TSA ↗

2,523,600▼ 4.1% vs prior week

average daily US air travellers (7-day) · 10/25/2026

US-wide screening volume — a demand proxy, not a local figure.

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California — Market Analysis

36 stories

California lodging performance shows event-driven revenue surges in primary metros alongside massive resort and brand repositioning capital deployments.

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Metro Performance ·San Francisco posted a 60 percent RevPAR surge during late August, while San Diego paces toward 5 percent full-year RevPAR growth.

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Capital Investment ·Hard Rock International broke ground on a $725 million resort in Mettler, and T2 Hospitality secured $105 million for Sunnyvale assets.

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Brand Conversions ·Marriott and IHG expanded conversion footprints through Laguna Cliffs' pivot to JW Marriott and San Diego debuts for voco and Series.

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Management Expansion ·Remington Hospitality added the 173-room Hilton Arcadia Pasadena and the 260-room Sheraton Mission Valley San Diego to its operating portfolio.

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Outlook

Shifting convention calendars and 2027 corporate rate negotiations will determine whether San Francisco sustains premium RevPAR growth.

California Stories

36 stories

Frequently asked

+What is driving hotel performance gains in San Francisco?

San Francisco performance gains are driven by major events, conventions, and constrained hotel supply. For the week ending August 29, event demand fueled a 60 percent RevPAR surge. For the week ended October 10, the market generated double-digit RevPAR growth. Amex GBT forecasts San Francisco will lead major U.S. markets in hotel rate growth in 2027.

+Which California hotels recently completed brand conversions?

Azul Hospitality Group repositioned the 201-room Sheraton Carlsbad Resort & Spa into the Hotel Solea, Autograph Collection, on behalf of Grand Pacific Resorts. In Dana Point, Aimbridge Hospitality is overseeing the renovation of the 371-key Laguna Cliffs Marriott Resort & Spa, which will rebrand as The Ocean Cliffs at Dana Point, a JW Marriott Resort.

+Where did IHG launch its voco brand in Southern California?

IHG Hotels & Resorts debuted its voco brand in San Diego with a renovated property in Solana Beach. Managed by Pacifica Host Hotels, the location marks voco's first hotel in the local San Diego market and its third property in Southern California.

+When will Field & Stream Lodge open in Big Bear, California?

Field & Stream Lodge Co. will open its Big Bear property in 2028 following an extensive conversion renovation. The outdoor recreation brand, backed by Starwood Capital and AJ Capital Partners, acquired the California site alongside a property in Bend, Oregon, after originally launching in Bozeman, Montana.