marketingSkift··1 min·For: Owner, GM, Marketing, Revenue, Investor
Julie Coker Named CEO of Visit California
Visit California has appointed Julie Coker, the current head of New York City Tourism + Conventions, as its new President and CEO effective October 1. She takes the helm to address declining international visitor numbers and prepare the state for major global events.
Key Takeaways
- 1Leverage upcoming major events like the 2026 World Cup and 2028 Olympics to revitalize international interest in California.
- 2Prioritize the recovery of inbound international travel following a 5.6% decline in first-stop visitors last year.
- 3Benefit from Coker's extensive experience at NYC Tourism + Conventions and her previous leadership roles in Philadelphia and San Diego.
Source: Skift
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