marketingSkift··1 min·For: Owner, GM, Revenue, Marketing, Investor
Rakuten Travel Announces Strategic U.S. Expansion Plans
Japanese travel giant Rakuten Travel is launching a U.S. expansion strategy, targeting West Coast and Hawaiian markets to bridge American travelers with Asian destinations.
Key Takeaways
- 1Leverage Rakuten’s existing U.S. consumer base from its cashback site (formerly Ebates) to drive hotel bookings.
- 2Focus initial expansion on the U.S. West Coast and Hawaii due to strong cultural and business ties to the Asia-Pacific region.
- 3Capitalize on Japan's popularity as a destination by positioning Rakuten Travel as the primary booking gateway for American travelers visiting Asia.
Source: Skift
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