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EU Anti-Greenwashing Law Targets Hotel Eco-Labels
FeaturedsustainabilitySkift··1 min·For: Owner, GM, Marketing, Ops

EU Anti-Greenwashing Law Targets Hotel Eco-Labels

The European Union's new Empowering Consumers for the Green Transition Directive has taken effect, banning unsubstantiated environmental claims and unverified eco-labels across the tourism sector. The law applies to any business marketing to EU consumers, prohibiting generic green claims and carbon-neutral marketing driven by offsets.

Key Takeaways

  1. 1New EU directive bans generic green claims and carbon-neutral branding based on offsets
  2. 2Applies to all hospitality businesses marketing to EU guests, regardless of hotel location
  3. 3Eco-labels must now be backed by verified third-party or public authority certifications

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Source: Skift

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