marketingHospitalityNet··1 min·For: Owner, GM, Revenue, Marketing, Investor
Elegant Hotels Collection Rebrands To Expand Global Reach
The Elegant Hotel Collection has rebranded as Elegant Hotels of the World, debuting a new digital strategy and website to better support independent luxury hotels through curated storytelling and global distribution.
Key Takeaways
- 1Leverage the newly evolved "Elegant Hotels of the World" soft brand to access a global platform designed for independent luxury properties.
- 2Utilize the brand's new digital platforms which prioritize editorial storytelling and destination-led content to drive higher conversion rates.
- 3Take advantage of the expanded global network and HotelREZ commercial infrastructure to compete more effectively with major international chains.
Source: HospitalityNet
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