marketingSkift··1 min·For: Owner, GM, Marketing, Revenue, Investor
Specialized Experience Platforms Hold Edge Over Major OTAs
Specialized 'pure-play' experience platforms are outperforming general Online Travel Agencies (OTAs) in the tours and activities sector despite the lower transaction value compared to accommodations.
Key Takeaways
- 1Direct bookings and specialized platforms like GetYourGuide and Klook currently dominate the tour and activity sector over generalist OTAs.
- 2Fragmented landscapes remain a challenge as smaller tour operators continue to transition from offline to digital channels.
- 3Hotel brands should evaluate the efficiency of their in-house experience strategies versus partnering with established activity specialists.
Source: Skift
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