marketingHotel Dive··1 min·For: GM, Marketing, Owner, Revenue
Hotels Tap Experiences to Increase Summer Value
Recent research from Priceline shows that while summer travel demand remains strong, consumers are increasingly seeking 'maximum value' through unique hotel experiences and loyalty perks.
Key Takeaways
- 1Focus on high-value "experiences" rather than just room rates to capture summer demand.
- 2Leverage loyalty programs to offer exclusive events, such as Choice Hotels' 'Choice Privileges Experiences' platform.
- 3Address the consumer shift where travelers are 'deeply committed' to travel but increasingly price-sensitive and focused on quality.
Source: Hotel Dive
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