marketingHospitalityNet··1 min·For: Owner, GM, Marketing, Revenue, Investor
Skyscanner Rebrands Hotels Platform to Stays for 2025
Skyscanner has rebranded its hotel booking platform to 'Stays' to better reflect its inventory of 3.5 million accommodation options, ranging from luxury hotels to unique niche lodgings. The change responds to data showing that younger travelers increasingly prioritize specific accommodation experiences when choosing a destination.
Key Takeaways
- 1Recognize the shift in traveler behavior as Skyscanner rebrands its 'Hotels' vertical to 'Stays' to encompass 3.5 million diverse property types.
- 2Adapt marketing strategies for Gen Z and Millennial segments, as over 60% now choose destinations based on specific accommodation experiences.
- 3Monitor distribution channel performance as the platform emphasizes unique stays, group travel, and authentic local experiences over traditional hotel rooms.
Source: HospitalityNet
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