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Sonesta Unites 25 Hotels in Multi-City Group Meetings Push
marketingasianhospitality.com··1 min·For: Owner, Revenue, GM, Marketing

Sonesta Unites 25 Hotels in Multi-City Group Meetings Push

Sonesta International Hotels Corp. has launched the Sonesta F1RST Meetings Collection, unifying 25 upscale properties to target the mid-sized corporate event market. The initiative aims to capture multi-city bookings through streamlined planning and unified perks, though owners must ensure it drives incremental revenue rather than shifting existing demand.

Key Takeaways

  1. 1The Sonesta F1RST Meetings Collection spans 25 U.S. and Canadian properties offering 500,000 square feet of total event space.
  2. 2Targets the underserved middle market, averaging 20,000 square feet of flexible meeting space per hotel.
  3. 3Advises owners and revenue managers to track net contract profitability and prevent booking displacement across the network.

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Source: asianhospitality.com

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