financeHotel Dive··1 min·For: Owner, GM, Investor, Revenue, Ops
IHG’s Voco Brand Debuts in Silicon Valley
IHG Hotels & Resorts has expanded its voco brand into Silicon Valley with the opening of the voco Ardez Hotel Sunnyvale, highlighting the company's strategic focus on hotel conversions.
Key Takeaways
- 1Capitalize on the conversion trend as IHG uses the voco brand to quickly scale its presence in high-demand tech hubs like Silicon Valley.
- 2Target business travelers with specialized amenities, including the Ardez Lobby Bar and flexible meeting spaces designed for the local corporate market.
- 3Note the brand's rapid global expansion, with voco reaching over 60 open hotels and 70 more in the pipeline within just a few years of its launch.
Source: Hotel Dive
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IHG Opens 51-Room Voco Ardez Hotel Sunnyvale in Silicon Valley
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