marketingSkift··1 min·For: Owner, Marketing, Revenue, Investor
Hilton Launches Ad Blitz to Promote Lifestyle Hotel Boom
Hilton rolled out its 'New Ways to Stay' ad campaign to educate travelers on its rapidly expanding luxury and lifestyle brands. Despite trailing 12-month net unit growth of 20% in lifestyle properties, the brand found low consumer awareness around its boutique portfolio and loyalty integration.
Key Takeaways
- 1Lifestyle and luxury are Hilton's fastest-growing segments, posting trailing 12-month net unit growth rates of 20% and 11%.
- 2Recent growth stems from acquisitions of Graduate Hotels and NoMad, plus partnerships with AutoCamp and Small Luxury Hotels of the World.
- 3The marketing push aims to resolve consumer confusion and drive direct loyalty bookings through Hilton channels.
Source: Skift
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