marketingHospitalityNet··1 min·For: GM, Marketing, Revenue, Owner
How Hotels Are Capitalizing on the Set-Jetting Trend
Set-jetting has become a major travel driver, leading hotels to capitalize on their status as filming locations or by creating media-themed guest itineraries.
Key Takeaways
- 1Leverage filming-location status by focusing on the authentic setting rather than elaborate themes to attract fans seeking the 'real' experience.
- 2Develop screen-inspired itineraries and specialized packages for properties located near famous filming sites to capture regional interest.
- 3Utilize organic social media and influencer content to amplify a property's connection to popular media productions.
Source: HospitalityNet
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