marketingSkift··1 min·For: Owner, GM, Marketing, Revenue
Airbnb Experiences Grows 6x by Targeting Local Residents
Airbnb has seen a sixfold surge in its experiences division after shifting strategy to target locals, starting with a successful pilot in Paris. CEO Brian Chesky plans to expand this playbook to New York and other major markets globally.
Key Takeaways
- 1Airbnb Experiences achieved 6x year-over-year growth in Paris by selling activities to local residents.
- 2The company relaxed previous restrictions against mainstream landmark tours to capture higher demand.
- 3The Paris-tested playbook will next expand to New York before scaling to broader international markets.
Source: Skift
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