The Hospitality Newsletter
Today Friday, July 31, 2026
A family packing a car for a road trip holiday
marketingLodging Magazine··1 min·For: Owner, GM, Revenue, Marketing, Ops

AAA Forecasts 43.8 Million Memorial Day Travelers

AAA projects nearly 44 million Americans will travel 50 miles or more over the Memorial Day holiday weekend, marking the second-highest travel volume on record.

Key Takeaways

  1. 1Prepare for a 4% increase in overall travel volume compared to last year, signaling a strong start to the summer season.
  2. 2Anticipate higher demand for road-trip destinations as 38.4 million people plan to travel by car, the highest level for this holiday since 2000.
  3. 3Monitor local occupancy trends as air travel is expected to hit a record 3.51 million passengers, a 4.8% increase over 2023.

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Source: Lodging Magazine

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