marketingHotel Dive··1 min·For: Marketing, Revenue, GM, Owner
Hyatt Partners with Delta on Reciprocal Loyalty Program
Hyatt Hotels has launched a long-term loyalty partnership with Delta Air Lines offering reciprocal earning benefits, replacing its previous tie-up with American Airlines. The collaboration allows elite members of both programs to earn hotel points and airline miles across stays and flights.
Key Takeaways
- 1Eligible World of Hyatt elites will earn points on Delta flights, while SkyMiles Medallion members will earn miles on Hyatt stays.
- 2The move directly follows Hyatt's decision to terminate its loyalty partnership with American Airlines.
- 3World of Hyatt membership grew 17% year-over-year to reach 69 million members in Q2 2026.
Source: Hotel Dive
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