financeLodging Magazine··1 min·For: Owner, GM, Revenue, Marketing, Investor
U.S. Hotel Bookings Surpass 2023 Levels Before Easter
SiteMinder research indicates that U.S. hotel booking volumes have risen to 104% of the previous year's levels in anticipation of Easter weekend. The data highlights a significant trend toward last-minute bookings, with more than half of guests booking within 14 days of travel.
Key Takeaways
- 1Monitor live booking data as U.S. reservation volumes reach 104% of 2023 levels in the lead-up to Easter.
- 2Capitalize on the tightening booking window, with 60% of reservations now made within two weeks of the stay date.
- 3Optimize ADR strategies for holiday peaks as international interest complements domestic demand during the spring period.
Source: Lodging Magazine
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