Centara Partners With Plaza Premium for Airport Lounge Access

Centara Hotels & Resorts has partnered with Plaza Premium Group to allow CentaraThe1 loyalty members to redeem points for airport lounge access worldwide, according to eHotelier [1]. The agreement grants entry into participating Plaza Premium Lounge and Plaza Premium First locations, offers discounted rates at Bangkok’s Suvarnabhumi Airport, and establishes reciprocal discounts across both hospitality brands [1].

How do CentaraThe1 members access Plaza Premium Lounges?

CentaraThe1 members can convert points earned during hotel stays into admissions at participating Plaza Premium First and Plaza Premium Lounge airport locations [1]. The redemption network covers hubs across Asia, Mainland China, Canada, Europe, the Middle East and Africa, and Oceania [1].

Beyond point conversions, members can purchase airport lounge passes directly at dedicated rates [1]. At Bangkok's Suvarnabhumi Airport (BKK), travellers enrolled in CentaraThe1 receive special member pricing at the newly opened Plaza Premium Lounge before departure [1].

What reciprocal benefits do Plaza Premium members receive?

Members of both loyalty programmes gain reciprocal privileges spanning accommodations and transit services, as reported by eHotelier [1]. Customers enrolled in Plaza Premium Group loyalty channels receive special discounts and privileges across participating Centara hotels and resorts [1]. Conversely, Centara members receive matched savings across Plaza Premium services internationally [1].

This reciprocal mechanism links Centara's hotel footprint directly to airport transit nodes, expanding member utility beyond standard room night transactions [1].

Where are the participating lounge locations situated?

Participating airport lounges are distributed across six major international regions under the new agreement [1]. The facilities include standard lounges alongside the higher-tier Plaza Premium First properties [1].

What is the scale of Centara’s loyalty network?

CentaraThe1 holds an active membership base of nearly 9 million members worldwide, eHotelier reported [1]. The loyalty scheme serves as a core commercial engine for the Bangkok-headquartered operator [1].

According to Pannarat Tantrativud, Assistant Vice President of CRM & Customer Service at Centara Hotels & Resorts, Centara's partner network includes leading banks, credit card providers, airlines, and travel and lifestyle brands [1]. The integration with Plaza Premium Group expands the options members have to clear point balances outside of standard room stays [1].

How does this agreement support Centara’s commercial targets?

The tie-up with Plaza Premium Group serves to extend brand touchpoints into airport environments, according to company leadership [1]. Claudio Roscigno, Executive Vice President of Commercial at Centara Hotels & Resorts, explained that customer retention requires engaging guests outside traditional property perimeters [1].

Wu WeiQiang, Area General Manager at Plaza Premium Group, noted that both operators share a focus on expanding traveller perks across international networks [1]. The commercial agreement allows both organisations to cross-sell hospitality inventory to an established base of international travellers [1].