operationsHotel Dive··1 min·For: Owner, GM, Investor, Ops, Revenue
W South Beach to Cut Ties With Marriott and Lay Off 337
The W South Beach in Miami is set to terminate its affiliation with Marriott, resulting in the layoff of 337 employees as the hotel closes for a significant renovation and rebranding.
Key Takeaways
- 1Anticipate the permanent layoff of 337 employees starting August 25, 2026, as the property ends its Marriott contract.
- 2Prepare for a major renovation and brand transition as the property shifts away from the W Hotels portfolio.
- 3Monitor property rebranding trends in Miami as owners Reuben Brothers opt for independent or alternative luxury affiliations.
Source: Hotel Dive
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