marketingSkift··1 min·For: Owner, Marketing, Revenue, GM
Bank Cards Overtake Hotels as Top Travel Loyalty Choice
A new Skift Research survey reveals that bank and credit card loyalty programs have surpassed hotel and airline schemes as the most rewarding for travelers. Hotels now rank second in consumer preference, facing stiff competition for direct customer relationships from financial institutions.
Key Takeaways
- 1Credit card and bank programs ranked most rewarding by 32% of surveyed travelers
- 2Hotel loyalty programs placed second at 26%, while airlines trailed at 20%
- 3Online travel agencies fell far behind, earning just 8% of traveler preference
Source: Skift
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