The Hospitality Newsletter
Today Monday, August 31, 2026
Original marketing The Hospitality Newsletter Team · ·For: GM, Marketing, Ops, F&B

Hotel de la Coupole Sapa Debuts Month-Long Art Exhibit

Hotel de la Coupole Sapa – MGallery Collection partners with Hanoi Studio Gallery to stage a 28-work contemporary exhibition for Heritage Days 2026.

The short answer

Hotel de la Coupole Sapa – MGallery Collection has debuted a month-long contemporary art exhibition in collaboration with Hanoi Studio Gallery. The show features 28 works by five Vietnamese artists alongside an exclusive four-hands dinner.

28
contemporary artworks on display in lobby gallery
September 25 to October 25, 2026
5
participating contemporary Vietnamese artists
exhibition curated with Hanoi Studio Gallery
Hotel de la Coupole Sapa Debuts Month-Long Art Exhibit
Photo: Quang Nguyen Vinh / Pexels

The short version

  • Hotel de la Coupole Sapa – MGallery Collection is staging a 28-piece art exhibition from September 25 to October 25, 2026.
  • Hanoi Studio Gallery partnered with the hotel to curate works across painting, sculpture, lacquer, silk, and installations.
  • Oliver Mette and Michelin-starred chef Nicolai P. Wiedmer will host a collaborative four-hands dinner on September 26.

Hotel de la Coupole Sapa – MGallery Collection is hosting a month-long art exhibition titled Upon the Mountain, Down on the Hill from September 25 to October 25, 2026 [1]. Created in collaboration with Hanoi Studio Gallery, the lobby-level show features 28 works by five contemporary Vietnamese artists during northern Vietnam's annual rice harvest [1].

What is the schedule and lineup for the exhibition?

The exhibition runs from September 25 to October 25, 2026, in the lobby-level Art Gallery Area of Hotel de la Coupole Sapa – MGallery Collection, as reported by eHotelier [1]. An opening ceremony is scheduled on September 25 from 14:30 to 17:00, welcoming hotel guests, local residents, art lovers, and travellers [1].

contemporary art gallery sculptures paintings
Photo: salah zhouri / Pexels

Presented alongside Hanoi Studio Gallery, the exhibition showcases 28 individual works created by five contemporary Vietnamese artists: Pham Thai Binh, Nguyen Ngoc Thanh, Nguyen Quoc Trung, Pham Tra My, and Pham Thuy Tien [1]. As detailed by eHotelier, the featured creators work across painting, sculpture, traditional lacquer, silk, and large-scale installations to examine how mountains and hills are observed, remembered, and transformed [1].

Exhibition DetailEvent Information
Exhibition TitleUpon the Mountain, Down on the Hill
DatesSeptember 25 to October 25, 2026
Opening ReceptionSeptember 25, 2026 (14:30–17:00)
LocationLobby-Level Art Gallery Area, Hotel de la Coupole Sapa
PartnerHanoi Studio Gallery
Featured ArtistsPham Thai Binh, Nguyen Ngoc Thanh, Nguyen Quoc Trung, Pham Tra My, Pham Thuy Tien
Total Works Displayed28 pieces
rice terraces mountain valley harvest
Photo: Quang Nguyen Vinh / Pexels

How does the event connect to MGallery Heritage Days?

Upon the Mountain, Down on the Hill forms part of the MGallery Collection’s 2026 Heritage Days programme, which draws inspiration from European Heritage Days [1]. According to eHotelier, participating hotels across the brand host exhibitions, performances, and culinary activations that connect directly to destination history and regional culture [1].

This initiative represents the first exhibition of its kind organised by Hotel de la Coupole [1]. Property leaders plan to use the inaugural event to establish regular art exhibitions across the hotel's long-term cultural calendar [1].

How does the art tie into the property's design and destination?

The exhibition coincides with the autumn harvest season across northern Vietnam's Muong Hoa Valley, when regional rice terraces shift from green to gold [1]. This timing allows travellers to experience the physical terrain before viewing creative interpretations inside the property [1].

fine dining restaurant plating kitchen
Photo: Tanya Gorelova / Pexels

The artwork integrates directly into interiors designed by architect Bill Bensley [1]. The hotel blends 1920s and 1930s French haute couture with the craft traditions, patterns, and colours of Sapa’s ethnic communities, surrounding the newly installed works with vintage fashion pieces, antiques, and regional design elements [1].

What culinary activations accompany the cultural programme?

The property connects the art programme with highland dining at Chic, an on-site restaurant serving classic French dishes that incorporate local ingredients and northern highland flavours [1].

In tandem with the Heritage Days calendar, the hotel will host The Art of Flavours on September 26, 2026 [1]. As reported by eHotelier, the four-hands collaborative dinner features Hotel de la Coupole Director of Culinary Oliver Mette and Michelin-starred chef Nicolai P. Wiedmer, pairing seasonal ingredients with contemporary European culinary techniques [1].

Reported by

This article was written from the following reporting. Follow the links for the original coverage.

Frequently asked

+When does the Hotel de la Coupole Sapa art exhibit take place?

Upon the Mountain, Down on the Hill runs from September 25 through October 25, 2026, with an opening ceremony hosted on September 25 from 14:30 to 17:00.

+Which artists are featured in the exhibition?

The exhibition features 28 works by five contemporary Vietnamese artists: Pham Thai Binh, Nguyen Ngoc Thanh, Nguyen Quoc Trung, Pham Tra My, and Pham Thuy Tien.

+What media and materials are used in the displayed artworks?

The five artists incorporate painting, sculpture, traditional lacquer, silk, and large-scale installation work.

+What is the MGallery Heritage Days connection?

The exhibition is part of MGallery Collection’s 2026 Heritage Days programme, an initiative inspired by European Heritage Days celebrating local history and culture.

+Who is hosting the special culinary event during the opening weekend?

On September 26, Hotel de la Coupole Director of Culinary Oliver Mette and Michelin-starred chef Nicolai P. Wiedmer will present The Art of Flavours four-hands dinner.

Keep reading