marketingSkift··1 min·For: Marketing, Revenue, Owner
Hyatt Shifts Ad Budget as Paid Social Beats Other Channels on ROI
Hyatt and Meta executives urge travel marketers to abandon click- and impressions-based attribution, as video content drives bookings months after initial engagement. Hyatt is shifting significant budget into paid social after data revealed it delivers higher incremental ROI than any other marketing channel.
Key Takeaways
- 1Hyatt reports paid social now delivers higher incremental ROI than all other channels, prompting major budget shifts.
- 2Meta notes 60% of platform engagement is video, warning that traditional click attribution misses delayed hotel bookings.
- 3Hyatt favors working with dozens of niche creators with high engagement over single high-reach influencer campaigns.
Source: Skift
Keep reading
Our reporting
More in marketing