Remington's In-House Social Media Division Drives $3M in Revenue

Remington Hospitality’s centralized in-house social media division has generated more than $3 million in attributable revenue across its portfolio. As reported by Lodging Magazine, the internal team achieved a 37-to-1 return on ad spend by managing the end-to-end strategy, resulting in 63.7 million impressions and 4.2 million video views [1].

How did the centralized team impact portfolio revenue?

The centralized approach transformed social channels into direct business drivers, delivering a 37-to-1 return on ad spend [1]. According to Lodging Magazine, the portfolio saw an increase of 31,511 followers since the division launched [1]. Engagements reached 2.5 million, which represents a 110.2 percent increase [1]. Alexis Levy, director of social media and communications at Remington Hospitality, noted that the team shapes narratives before renovations begin or menus launch, securing big-picture visibility [1]. By being immersed in the conversation early, the division extends reach well beyond owned channels through brand partnerships [1].

What specific services does the in-house team provide?

The in-house division manages every layer of a hotel's social presence rather than just handling content calendars [1]. Lodging Magazine states that the team oversees professional photo and video production, paid social campaigns, and community management [1]. They also handle partnerships with influencers and destination marketing organizations (DMOs) [1]. The approach relies on capturing cultural moments before they peak by tracking emerging trends [1]. This integrated method ensures every element works together to drive awareness, engagement, and revenue for ownership and management [1].

How did the strategy perform at La Concha Key West?

The in-house team led the social campaign for the grand reopening and 100th anniversary of La Concha Key West, an Autograph Collection Hotel [1]. The property experienced a 1,137.9 percent growth in its Instagram following during this period [1]. The campaign generated eight million impressions [1]. Bob Spoto, VP and area general manager at La Concha Key West, told Lodging Magazine that the team shaped the story rather than simply amplifying existing efforts [1]. Spoto noted that the division genuinely understands what the properties mean to their guests [1].

What were the results at Le Méridien Fort Worth Downtown?

At Le Méridien Fort Worth Downtown, the centralized team took over the social presence four months after the property opened [1]. Within two years, they achieved a 711.9 percent increase in impressions and a 2,025.7 percent increase in engagements [1]. The team developed an ongoing rooftop event series called Annex After Dark and executed campaigns with food, travel, and lifestyle creators [1]. They also partnered with Visit Fort Worth to boost regional awareness [1]. The property's "Avec Amour" video earned a spot on Le Méridien’s global Instagram permanent feed as an example of the brand's lifestyle vision [1].