marketingHospitalityNet··1 min·For: Owner, GM, Marketing, Revenue, Investor
Loyalty Programs Drive 87% of Global Hotel Choices
New research from Global Hotel Alliance reveals that loyalty programs have become a primary driver for hotel selection, particularly in Asian markets, as travelers prioritize generous and transparent rewards.
Key Takeaways
- 1Recognize that 87% of travelers prioritize hotels with global loyalty programs over similar properties without them.
- 2Prioritize generosity, simplicity, and transparency in reward structures, as these are the top-rated attributes valued by members.
- 3Leverage loyalty programs to shift booking behavior toward more profitable direct distribution channels and incremental demand.
Source: HospitalityNet
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