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Hotels Must Expand Comp Sets as Rental Rivalry Grows
generalLodging Magazine··1 min·For: Owner, GM, Revenue

Hotels Must Expand Comp Sets as Rental Rivalry Grows

Independent hotels face growing competition from short-term rentals, requiring operators to rethink traditional competitive sets and adopt broader market-demand data. With 82 percent of small hotel guests open to alternative accommodations, revenue managers must leverage AI and wider market signals to remain competitive.

Key Takeaways

  1. 182% of guests booking small hotels or B&Bs would consider short-term rentals at similar price points.
  2. 2Small hotel guests cross-shop alternative lodging 30% of the time, nearly double the rate of large chain guests.
  3. 3Hoteliers are urged to shift from narrow rate shopping to AI-driven tools tracking total market demand and length-of-stay patterns.

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Source: Lodging Magazine

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