operationsBoutique Hotel News··1 min·For: Owner, GM, Revenue, Marketing, Investor
citizenM Expands DC Presence With New Georgetown Hotel
citizenM has officially opened its latest property in Washington D.C.’s Georgetown neighborhood, marking continued growth for the lifestyle brand in the U.S. capital. The hotel features the brand’s signature modular design, high-tech guest rooms, and vibrant public social spaces.
Key Takeaways
- 1Capitalize on the brand's DC expansion by observing their high-tech, compact room model in a key historic submarket.
- 2Utilize the rooftop bar and social lobby design to drive non-room revenue and local foot traffic.
- 3Leverage the proximity to Georgetown University and major corporate hubs to capture diverse traveler demographics.
Source: Boutique Hotel News
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