operationsHotels Magazine··1 min·For: Owner, Investor, GM, Ops
First @HOME by Best Western Opens in Southwest Utah
BWH Hotels has launched the inaugural U.S. property for its @HOME by Best Western brand in St. George, Utah, in partnership with Prime Hospitality. The 92-room new-build hotel targets extended-stay travelers near major medical facilities and national parks.
Key Takeaways
- 1Tap into the rising demand for modern extended-stay accommodations with apartment-style studios featuring kitchens and dedicated workspaces.
- 2Target high-value demand drivers including regional medical facilities like Intermountain Health and adjacent national park tourism.
- 3Maximize guest satisfaction by offering specialized amenities such as health club-grade fitness equipment and secure storage for outdoor gear like bikes and skis.
Source: Hotels Magazine
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