BWH Hotels Opens First US @HOME by Best Western in Utah

BWH Hotels has opened its first @HOME by Best Western extended-stay property in the United States. Located in St. George, Utah, the 92-room, new-build hotel was developed in partnership with Prime Hospitality. The launch advances a brand pipeline that developers expect will reach 34 properties and 2,791 rooms globally by the end of 2026.

What defines the @HOME by Best Western property design?

The midscale extended-stay brand, which BWH Hotels originally launched in 2022, focuses on merging apartment-style living with traditional hotel services, according to Hotel Dive. [2] The new St. George location is a four-story, new-build development featuring 92 studio units. [2] HospitalityNet reported that the guestrooms are equipped with kitchens, dedicated workspaces, and social patios. [1]

Beyond the individual rooms, the property provides shared community spaces designed specifically for long-term guests. These facilities include a swimming pool and a large fitness center outfitted with health club-grade equipment. [1] Because the property caters to outdoor enthusiasts visiting the region, developers also included specific storage spaces where guests can reserve room for bulky recreational equipment such as skis and bicycles. [1]

Why did developers target the St. George market?

St. George is located in southwestern Utah, directly contiguous to the Arizona border, according to Hotels Magazine. [4] The market provides a steady stream of extended-stay demand from multiple distinct traveler segments. BWH Hotels noted that regional growth is heavily driven by Intermountain Health, a major medical facility that brings healthcare professionals and patients to the area for prolonged periods. [1]

Additionally, the city serves as a gateway to several nearby national parks, attracting leisure travelers who require flexible, longer-term accommodations. [2] BWH Hotels Senior Vice President and Chief Development Officer Brad LeBlanc stated that the market is ideal for accommodations that combine comfort with practical spaces for travelers across every stay type. [4]

Who is operating the new Utah location?

The St. George property is owned and operated by Prime Hospitality, a Utah-based development company led by owner and president Nick Ence. [4] This opening represents the fourth time Prime Hospitality has partnered with BWH Hotels on a lodging project. [1]

The two companies previously collaborated on the Best Western Mesquite Inn in Mesquite, Nevada. [4] They also partnered on two properties in Springdale, Utah: the Best Western Plus Zion Canyon Inn & Suites, and the Zion Wildflower Resort, which operates under the WorldHotels Crafted collection and offers a luxury glamping experience just outside Zion National Park. [1]

How fast is the extended-stay brand expanding?

BWH Hotels projects that the @HOME by Best Western brand will grow its global pipeline to 34 hotels by the end of 2026, representing a total of 2,791 rooms. [1] While the St. George property is the first to open in the United States, it follows a recent international brand debut in Walkerton, Ontario, Canada. [1] The next United States location is slated to open near Atlanta, Georgia, in late 2026. [2]

The announcement regarding the St. George opening was issued from Phoenix, Arizona, where BWH Hotels maintains a corporate presence, according to Lodging Magazine. [3] The broader BWH Hotels enterprise encompasses several distinct lodging categories, including WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels. [1] The addition of the @HOME brand allows the parent company to capture a larger share of travelers seeking apartment-style accommodations with hotel conveniences. [2]