marketingasianhospitality.com··1 min·For: Owner, GM, Revenue, Marketing
88% of Travelers Prioritize Trips Over Material Buys
A new Booking.com survey reveals that 88% of travelers view trip expenses as worthwhile, regularly making financial sacrifices and utilizing flexible payments to travel. Hoteliers can leverage this demand as guests increasingly prioritize convenience and memorable experiences over lowest-cost options.
Key Takeaways
- 168% of travelers cut everyday spending and 48% take on side jobs to afford travel.
- 269% use installment or buy-now-pay-later plans, with 24% stating they would forgo trips without them.
- 390% of respondents agree value is not just the lowest price, prioritizing convenience and hassle-free stays.
Source: asianhospitality.com
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