The Hospitality Newsletter
Today Saturday, August 8, 2026

The Hospitality Newsletter

· Role

Hospitality News for Revenue Managers

Hospitality industry news curated for revenue managers — filtered for what matters to the role: pricing strategy, demand patterns, distribution channel mix, OTA commissions, dynamic pricing, and market segmentation.

What we filter for: Pricing strategy, demand patterns, distribution channel mix, OTA commissions, dynamic pricing, and market segmentation.

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Revenue Manager — Market Analysis

1204 stories

Global hospitality markets face shifting distribution control as merchant model cash flows displace traditional agency commission structures.

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Merchant Capital ·Booking Holdings holds $8.2 billion in hoteliers' deferred funds, making payout timing a higher cash flow priority than baseline commission rates.

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Direct Channels ·Remington Hospitality generated over $3 million in direct portfolio revenue through an internal social media team achieving a 37:1 return on ad spend.

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Rate Growth ·CoStar raised its 2026-2027 U.S. hotel outlook as average daily rates pushed weekly RevPAR up 7.3 percent year over year.

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Corporate Bookings ·Radisson Hotel Group launched its Long Stays program across EMEA and APAC to capture extended B2B demand with unified commissions.

Outlook

Google expanding agentic booking tests with Booking Holdings will alter direct reservation funnels for international hotel brands.

Latest Stories

1204 stories
Google Begins Testing Agentic Hotel Booking in US
technologySkift··1 min·For: Owner, Revenue, Marketing, IT

Google Begins Testing Agentic Hotel Booking in US

Google has officially started testing an agentic hotel booking tool for a small percentage of US traffic, partnering with major players like Booking Holdings. The tool aims to streamline flight and hotel reservations directly through Google's AI interface.

Key Takeaways

  1. 1Google launched a limited test for agentic hotel and flight bookings in the US.
  2. 2Booking Holdings confirmed it is among the first partners participating in the trial.
  3. 3The shift moves Google's AI travel vision from concept to live product testing.
Booking Holds $8.2B in Hotel Funds via Merchant Model Shift
financeeHotelier··1 min·For: Owner, GM, Revenue, Investor

Booking Holds $8.2B in Hotel Funds via Merchant Model Shift

Booking Holdings' merchant model now accounts for nearly 67% of revenue, holding $8.2 billion in deferred hotelier funds as of Q1 2026. As the platform transitions away from agency bookings, payout schedules are becoming a more critical cash flow issue for hoteliers than commission rates.

Key Takeaways

  1. 1Merchant revenue rose 26.7% year-over-year to $3.70 billion, while agency revenue dropped 2.3%.
  2. 2Booking held $8.2 billion in deferred provider funds as of March 31, 2026, significantly boosting its quarterly cash flow.
  3. 3Hoteliers face working capital gaps between guest checkouts and actual payout delivery dates.
Google Brings Conversational AI Hotel Search to Maps
technologySkift··1 min·For: Marketing, Revenue, Owner, GM

Google Brings Conversational AI Hotel Search to Maps

Google Maps has upgraded its Ask Maps feature to allow travelers to search for hotels conversationally using real-time pricing, availability, and personalized Gmail itinerary context. While the feature currently focuses on discovery and comparison, Google is testing agentic hotel booking with select partners.

Key Takeaways

  1. 1Ask Maps enables conversational hotel searches based on proximity, vibes, real-time rates, and Gmail flight data.
  2. 2Direct booking is not yet fully enabled, but Google is actively testing agentic hotel booking with Amadeus and direct suppliers.
  3. 3Maps reaches 2 billion monthly users, positioning Google to heavily influence top-of-funnel hotel discovery and location-based decisions.
Booking Holdings Merges Agoda, Booking, Priceline B2B Units
technologySkift··1 min·For: Owner, Revenue, Marketing, IT

Booking Holdings Merges Agoda, Booking, Priceline B2B Units

Booking Holdings is consolidating the B2B operations of Agoda, Booking.com, and Priceline into a single platform named Booking Partner Services. Led by Agoda CEO Omri Morgenshtern, the full tech migration and partner transition could extend into 2027.

Key Takeaways

  1. 1New unified B2B platform named Booking Partner Services.
  2. 2Agoda CEO Omri Morgenshtern is leading the consolidated B2B unit.
  3. 3Partner API migrations are underway and may last into 2027.
Hilton Overhauls B2B Sales to Match Post-COVID Corporate Buying
marketingSkift··1 min·For: Owner, Revenue, Marketing

Hilton Overhauls B2B Sales to Match Post-COVID Corporate Buying

Hilton restructured its global business-to-business sales operation into a three-pronged strategy to adapt to evolving post-pandemic corporate purchasing behaviors. The new model balances digital self-service portals, hybrid support, and dedicated advisory sales for complex accounts.

Key Takeaways

  1. 1Hilton segmented B2B sales into unmanaged self-service, hybrid digital, and complex advisory tiers.
  2. 2Reorganization addresses shifted buyer preferences toward digital booking and flexible support.
  3. 3Sales reps are aligned with distinct rhythms and engagement models based on client complexity.
Airbnb Outpaces Rivals as AI Speeds Product Releases
technologySkift··1 min·For: Owner, Investor, Marketing, Revenue

Airbnb Outpaces Rivals as AI Speeds Product Releases

Airbnb reported a 10% increase in Q2 bookings, outpacing rivals Booking Holdings and Expedia. CEO Brian Chesky attributed the accelerated growth and faster product rollouts to the rapid integration of artificial intelligence.

Key Takeaways

  1. 1Q2 nights and seats booked grew 10%, beating Expedia (6%) and Booking Holdings (5%).
  2. 2AI development cut new feature rollout times from nine months down to six weeks.
  3. 3Airbnb is leveraging AI efficiency to expand into hotels, experiences, and new services.
CoStar Upgrades U.S. Hotel Forecast for 2026 and 2027
financeLodging Magazine··1 min·For: Owner, Investor, Revenue, GM

CoStar Upgrades U.S. Hotel Forecast for 2026 and 2027

CoStar and Tourism Economics have raised their 2026-27 U.S. hotel outlook following record first-half room night sales and revenue. Growth will continue to be driven by ADR, though elevated operating expenses remain a key concern for profit margins.

Key Takeaways

  1. 12026 RevPAR and ADR growth projections were upgraded by 1.6 and 1.1 percentage points, respectively.
  2. 2Record H1 demand was fueled by strong leisure, business, and major event travel.
  3. 3GOPPAR is projected to rise 4% in 2026, though expense growth continues to outpace inflation.
Tripadvisor Trails Rivals as Activists Push Potential Asset Sales
financeSkift··1 min·For: Owner, Investor, Marketing, Revenue

Tripadvisor Trails Rivals as Activists Push Potential Asset Sales

Tripadvisor is lagging behind competitors like GetYourGuide and Trivago in experience and hotel search revenue, prompting activist investors to push for potential asset sales.

Key Takeaways

  1. 1Experiences revenue grew just 3% year-over-year while hotel search revenue plummeted 23%.
  2. 2Activist investors now hold four seats on Tripadvisor's board due to sluggish growth.
  3. 3SEO headwinds and shifting traveler preferences contributed to second-quarter underperformance.
Global Business Travel Spend to Reach $1.71 Trillion in 2026
financeHotel Dive··1 min·For: Owner, GM, Revenue, Investor

Global Business Travel Spend to Reach $1.71 Trillion in 2026

Global business travel spending is projected to hit a record $1.71 trillion in 2026, driven primarily by higher travel costs rather than a surge in trip volume. Companies are becoming more selective, prioritizing high-value trips and AI-driven infrastructure projects.

Key Takeaways

  1. 1Spending will grow 7.2% YoY to $1.71 trillion, while trip volume increases just 1.3% to 1.84 billion.
  2. 2Rising transportation costs and geopolitical uncertainty are prompting corporate travel managers to focus heavily on ROI.
  3. 3AI and tech infrastructure investments are creating strong project-based demand, benefiting extended-stay hotels.
Choice Hotels Expands U.S. Footprint with 6,400 Q2 Room Openings
financeasianhospitality.com··1 min·For: Owner, Investor, Revenue

Choice Hotels Expands U.S. Footprint with 6,400 Q2 Room Openings

Choice Hotels International reported a 27% increase in U.S. room openings in Q2, driven by extended-stay and conversion growth, while RevPAR rose 1.3%. However, net income fell 21% to $64 million due to increased expenses and reimbursable deficits.

Key Takeaways

  1. 1U.S. room openings surged 27% in Q2 to 6,400 rooms, marking the highest Q2 level since 2019.
  2. 2Systemwide U.S. RevPAR increased 1.3%, bolstered by rate growth and a 40-basis-point gain in occupancy.
  3. 3Net income declined 21% to $64 million amid higher SG&A costs, depreciation, and net reimbursable deficits.
Gen Z Business Travelers Face Anxiety Over Outdated Booking Systems
operationsSkift··1 min·For: GM, Marketing, Revenue, Owner

Gen Z Business Travelers Face Anxiety Over Outdated Booking Systems

Gen Z business travelers are struggling with legacy corporate travel policies, opaque booking paths, and overly automated tools. Rather than full AI automation, these younger professionals seek clearer guidance, transparency, and control during trip planning.

Key Takeaways

  1. 1Gen Z annual business trip volume is projected to double by 2030.
  2. 2Travelers report high anxiety caused by outdated policies and disconnected booking tools.
  3. 3Gen Z prefers clear human-centric guidance and control over fully automated AI decision-making.
APEC Hotel Pipeline Hits Record 2,506 Projects
financeHotel Business··1 min·For: Owner, Investor, GM, Revenue

APEC Hotel Pipeline Hits Record 2,506 Projects

The Asia-Pacific region, excluding China, reached a record hotel construction pipeline of 2,506 projects in Q2, driven heavily by rapid growth in India. Early planning projects surged 26% year-over-year, accounting for 45% of total regional development.

Key Takeaways

  1. 1APEC hotel construction pipeline grew 17% year-over-year to 2,506 projects and 452,972 rooms.
  2. 2India leads the region with a record 1,033 projects, followed by Vietnam, Japan, Indonesia, and Thailand.
  3. 3Renovations and brand conversions reached a record high of 346 projects, up 36% year-over-year.
Skift Travel Health Index Bounces Back to 100 Baseline
financeSkift··1 min·For: Owner, Revenue, GM, Investor

Skift Travel Health Index Bounces Back to 100 Baseline

The global travel index rebounded in June 2026, driven by high hotel room rates and localized World Cup demand despite softening international long-haul travel. Geopolitical truces helped the Middle East recover, while extreme heat hampered growth in parts of Europe.

Key Takeaways

  1. 1Global index held flat at 100, recovering from two consecutive months of decline.
  2. 2Strong hotel pricing power offset weaker long-haul international travel demand.
  3. 32026 FIFA World Cup provided localized demand surges across host markets.
US Hotel RevPAR Surges 7.3 Percent Year over Year
financeLodging Magazine··1 min·For: Owner, GM, Revenue, Investor

US Hotel RevPAR Surges 7.3 Percent Year over Year

The U.S. hotel industry saw positive year-over-year performance gains across all key metrics for the week ending August 1. Concerts drove significant lifts in markets like Philadelphia, while Las Vegas experienced double-digit declines.

Key Takeaways

  1. 1U.S. RevPAR rose 7.3% to $120.45, with ADR up 4.5% and occupancy up 2.6%.
  2. 2Philadelphia led Top 25 markets in RevPAR growth (+32.1%), boosted by major concert events.
  3. 3Las Vegas suffered the largest losses, with RevPAR dropping 17.1% year-over-year.
Radisson Launches Long Stays Program for B2B Clients
operationsasianhospitality.com··1 min·For: Owner, GM, Revenue, Marketing

Radisson Launches Long Stays Program for B2B Clients

Radisson Hotel Group has introduced 'Long Stays by Radisson Hotels' to streamline extended-stay bookings for corporate buyers and relocation firms. The initiative provides standardized terms, tiered pricing, and unified commission structures across participating EMEA and APAC properties.

Key Takeaways

  1. 1Offers standardized booking conditions, tiered pricing, and unified commission structures across participating hotels.
  2. 2Targets corporate travel buyers, travel management companies, and relocation agencies with simplified B2B procurement.
  3. 3Includes a 20% Radisson Rewards points bonus for eligible bookers and integrates directly into existing GDS channels.
46% of U.S. Travelers Abandon Complicated Bookings
technologyasianhospitality.com··1 min·For: Marketing, Revenue, IT, Owner

46% of U.S. Travelers Abandon Complicated Bookings

A new Travelport study reveals that U.S. travelers crave price transparency and simpler choices, with many abandoning overly complex booking channels. While consumers rely on AI for travel research, high anxiety over booking errors keeps most from using it to complete reservations.

Key Takeaways

  1. 146% of consumers abandoned a travel booking because the process was too complex or time-consuming.
  2. 2Only 8% of travelers use AI to complete bookings, despite 32% using it for price research.
  3. 332% of respondents cited hidden add-ons and fees as the most frustrating part of booking.
Former Salamander DC Joins Marriott Autograph Collection
operationsLodging Magazine··1 min·For: Owner, GM, Investor, Revenue

Former Salamander DC Joins Marriott Autograph Collection

The 373-room Potomac Hotel in Washington, D.C. has joined Marriott's Autograph Collection, with Pyramid Global Hospitality taking over management.

Key Takeaways

  1. 1Henderson Park owns the property, with Sheila Johnson remaining a minority partner.
  2. 2Pyramid Global Hospitality assumes management of the 373-room luxury hotel.
  3. 3Features 38,000 sq ft of meeting space, a dual-level spa, and chef Kwame Onwuachi's Dōgon.
Gen Z Favors Reviews Over Hotel Brands, Study Finds
marketingLodging Magazine··1 min·For: Marketing, Revenue, Owner, GM

Gen Z Favors Reviews Over Hotel Brands, Study Finds

New research from Rival Technologies reveals that 61% of Gen Z travelers prioritize online reviews over brand names when booking hotels. The study highlights that functional amenities like free breakfast and WiFi carry more weight than traditional marketing.

Key Takeaways

  1. 161% of Gen Z rank online reviews as their top booking influence, compared to just 14% for brand name.
  2. 2Free breakfast (56%) and free WiFi (50%) outperform social media influence (12%) for booking choices.
  3. 3Loyalty program interest grows with age, rising from 13% among 18-to-20-year-olds to 24% for ages 25-29.
Remington Social Media Division Drives $3M Portfolio Revenue
marketingLodging Magazine··1 min·For: Owner, GM, Marketing, Revenue

Remington Social Media Division Drives $3M Portfolio Revenue

Remington Hospitality has internalized its social media strategy across its portfolio, driving over $3 million in attributable revenue and a 37:1 return on ad spend. The dedicated division oversees content production, influencer partnerships, paid campaigns, and community engagement for managed properties.

Key Takeaways

  1. 1In-house social media strategy generated over $3M in revenue and 63.7M impressions.
  2. 2Achieved a 37:1 return on ad spend alongside a 110% increase in social engagements.
  3. 3Team manages full-suite services including lifestyle content creation, influencer campaigns, and local events.
Airbnb Adds 75 Boutique Properties in Lark Hotels Deal
marketingshorttermrentalz.com··1 min·For: Owner, GM, Revenue

Airbnb Adds 75 Boutique Properties in Lark Hotels Deal

Airbnb has signed a distribution agreement with boutique operator Lark Hotels, adding over 75 US properties to its platform. The deal aligns with Airbnb's aggressive push to expand its boutique hotel offerings.

Key Takeaways

  1. 1Adds over 75 boutique properties across Lark's AWOL, Blind Tiger, and Bluebird brands.
  2. 2Provides Lark Hotels with a broader direct-to-consumer distribution channel.
  3. 3Supports Airbnb's strategy to aggressively expand its presence in the hotel sector.
Hilton Reports $482M Q2 Net Profit with 3.9% RevPAR Surge
financehotelowner.co.uk··1 min·For: Owner, Investor, Revenue, GM

Hilton Reports $482M Q2 Net Profit with 3.9% RevPAR Surge

Hilton achieved $482 million in Q2 net income and a 3.9% system-wide RevPAR increase, driven by strong global development and key acquisitions. The company expanded its pipeline to over 541,000 rooms and reaffirmed strong full-year financial guidance.

Key Takeaways

  1. 1Q2 net income reached $482M with Adjusted EBITDA topping $1.05B.
  2. 2System-wide RevPAR grew 3.9% with full-year expectations set between 3% and 3.5%.
  3. 3Development pipeline expanded 6% YoY to 541,300 rooms after opening 200+ properties.
China Hotel Pipeline Exceeds 3,500 Projects with 1,100 Openings Forecast
financeHotel Business··1 min·For: Owner, Investor, GM, Revenue

China Hotel Pipeline Exceeds 3,500 Projects with 1,100 Openings Forecast

China's hotel construction pipeline reached 3,588 projects in Q2 2026, driven by record highs in the upper-midscale and upscale segments. Lodging Econometrics forecasts more than 1,100 new hotel openings across the country by year-end 2026.

Key Takeaways

  1. 1Upper-midscale and upscale segments make up 66% of all pipeline projects in China.
  2. 2Renovations and brand conversions surged 24% YOY to a record 265 projects.
  3. 3Chengdu, Guangzhou, and Shanghai lead Chinese cities with the largest project pipelines.
AI Search Drives 14% Conversion Rate for Hotel Bookings
marketingBoutique Hotel News··1 min·For: Owner, GM, Marketing, Revenue

AI Search Drives 14% Conversion Rate for Hotel Bookings

AI platforms are rapidly replacing traditional search engines for trip planning, with AI-driven search traffic converting at 14.2% compared to 2.8% for organic search. To stay visible in AI recommendations, hotels must prioritize Google reviews and direct website Q&A content over traditional technical SEO.

Key Takeaways

  1. 1AI search traffic converts at 14.2%, making visitors 4.4 times more valuable than traditional organic search leads.
  2. 2Google reviews and answering detailed guest queries directly on hotel websites strongly drive AI visibility, while technical schema offers minimal impact.
  3. 3Independent hotels can outperform major chains in AI search by targeting specific, niche guest categories rather than broad keywords.
Capital One Capitalizes on Card Loyalty with Hotel Collections
marketingSkift··1 min·For: Owner, GM, Revenue, Marketing

Capital One Capitalizes on Card Loyalty with Hotel Collections

Capital One Travel has expanded its Premier and Lifestyle Collections to over 1,400 curated properties, offering premium cardholders exclusive benefits and bespoke booking experiences. The strategy leverages credit card rewards programs, which 34% of U.S. travelers now rank as more rewarding than traditional hotel loyalty schemes.

Key Takeaways

  1. 1Capital One's curated hotel program now features more than 1,400 luxury and lifestyle properties globally.
  2. 234% of U.S. travelers favor credit card rewards programs over traditional hotel loyalty programs (22%).
  3. 3Properties are selected via qualitative reviews and data analysis focusing on service quality and guest satisfaction.
Skift Launches Quarterly Brief Tracking Travel Industry M&A
financeSkift··1 min·For: Owner, Investor, Revenue

Skift Launches Quarterly Brief Tracking Travel Industry M&A

Skift Research released its inaugural Capital Allocation Brief, revealing $39.6 billion across 242 global travel M&A deals in the first half of the year. The report highlights rising valuations for asset-light lodging and major OTAs alongside shifting global demand patterns.

Key Takeaways

  1. 1Global travel M&A reached $39.6B across 242 deals in H1 despite market disruptions.
  2. 2Asset-light hotel models and major OTAs command valuation premiums over travel software.
  3. 3Asia-Pacific travel demand accelerates while U.S. inbound travel stays structurally weak.
Choice Hotels Interim CEO Targets RevPAR Gap Against Rivals
financeSkift··1 min·For: Owner, GM, Revenue, Investor

Choice Hotels Interim CEO Targets RevPAR Gap Against Rivals

Choice Hotels' interim CEO Dominic Dragisich is prioritizing closing the company's RevPAR gap as U.S. performance lags behind industry averages across upscale, midscale, and budget segments.

Key Takeaways

  1. 1Choice's U.S. upscale RevPAR grew 1.3% in Q2, trailing the industry average of ~5%.
  2. 2Midscale segments grew 1.1% versus the 4% industry average, while budget RevPAR fell 0.7%.
  3. 3Interim CEO Dominic Dragisich has taken over the role to address market share losses and boost performance.
Trivago Expects EU Google Ruling to Boost Travel Search
marketingSkift··1 min·For: Owner, Marketing, Revenue, Investor

Trivago Expects EU Google Ruling to Boost Travel Search

Trivago anticipates a long-term structural tailwind following a €460 million EU fine against Google for self-preferencing its search results. The regulatory changes aim to level the playing field for hotel search competitors across Europe.

Key Takeaways

  1. 1EU fined Alphabet €460 million for favoring its own services in search results
  2. 2Trivago CEO calls the mandated Google search changes a long-term tailwind
  3. 3Rulings aim to restore competitive balance in European online travel distribution
Expedia Expands B2B Beyond Hotels to Drive Growth
financeSkift··1 min·For: Owner, Revenue, Marketing, Investor

Expedia Expands B2B Beyond Hotels to Drive Growth

Expedia Group is expanding its B2B platform beyond hotel supply to offer flights, ground transport, and experiences following a 23% year-over-year revenue surge in Q2. The strategy aims to transform its platform into a comprehensive one-stop shop for its 75,000 global partners.

Key Takeaways

  1. 1Expedia's B2B revenue grew 23% year-over-year in Q2.
  2. 2The platform is expanding beyond hotels to include flights, transport, and experiences.
  3. 3Expansion targets 75,000 B2B partners amid rising competition from Booking Holdings.
Global Business Travel Spend to Hit $1.71 Trillion in 2026
financeasianhospitality.com··1 min·For: Owner, GM, Revenue, Investor

Global Business Travel Spend to Hit $1.71 Trillion in 2026

Global business travel spending is projected to reach $1.71 trillion by 2026, driven by higher travel costs rather than a rapid surge in trip volume. While companies remain committed to travel, higher expenses are forcing a focus on selective, disciplined, and high-productivity trips.

Key Takeaways

  1. 1Global business travel spend will reach $1.71T in 2026, with the U.S. ($423B) and China ($403.7B) leading.
  2. 2Trip volume will grow just 1.3% in 2026 to 1.84 billion trips as higher costs keep demand disciplined.
  3. 3Total global spending is now expected to cross $2 trillion by 2030, one year later than initially forecast.
Lark Hotels Partners with Airbnb to List 75+ Boutique Properties
marketingBoutique Hotel News··1 min·For: Owner, GM, Revenue, Marketing

Lark Hotels Partners with Airbnb to List 75+ Boutique Properties

Boutique hotel operator Lark Hotels has signed a distribution agreement with Airbnb, adding over 75 unique properties to the platform. The deal aligns with Airbnb's aggressive strategy to expand its footprint in the hotel sector.

Key Takeaways

  1. 1Airbnb adds more than 75 Lark properties across brands like AWOL, Blind Tiger, and Bluebird.
  2. 2The move directly supports Airbnb's strategic initiative to expand further into the global hotel market.
  3. 3Lark Hotels gains access to a broader channel mix and Airbnb's guest base seeking unique boutique stays.

Frequently asked

+How much capital is Booking Holdings holding in merchant model funds?

Booking Holdings held $8.2 billion in deferred hotelier funds as of Q1 2026. The platform's merchant model accounts for nearly 67% of its total revenue. As Booking Holdings transitions away from agency bookings, payout schedules are becoming a more critical cash flow concern for hoteliers than commission rates.

+What is the global business travel spending forecast for 2026?

Global business travel spending will reach a record $1.71 trillion in 2026. This growth is driven primarily by higher overall travel costs rather than an increase in total trip volume. Corporate buyers are responding by prioritizing high-value trips and AI-driven infrastructure projects while becoming far more selective with travel budgets.

+How do Gen Z travelers choose hotels compared to traditional brand loyalists?

Gen Z travelers prioritize online guest reviews over hotel brand names, according to a study by Rival Technologies. The research shows that 61% of Gen Z travelers rely on reviews when booking hotels, compared to just 14% who rely on brand recognition. Core amenities like free WiFi and breakfast also outweigh traditional marketing.

+What percentage of U.S. travelers abandon complicated online bookings?

Forty-six percent of U.S. travelers abandon travel bookings that are overly complicated, according to a study by Travelport. Consumers seek clear price transparency and simpler choices. Although travelers use artificial intelligence tools during their research phase, high anxiety over potential booking errors prevents most from completing reservations through AI interface channels.