FeaturedmarketingSkift··1 min·For: Owner, GM, Marketing, Revenue
Best Western Parent Rebrands As WorldHotels
BWH Hotels is rebranding its parent company as WorldHotels to better represent its full portfolio of 18 lodging brands. The shift merges its two loyalty programs under the WorldHotels banner while keeping individual brand names intact.
Key Takeaways
- 1Parent company BWH Hotels rebrands to WorldHotels across corporate operations
- 2Best Western Rewards and WorldHotels Rewards will merge on January 5
- 3All 18 individual hotel brand names will remain unchanged
Source: Skift
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