marketingSkift··1 min·For: Owner, Revenue, Marketing, GM
Accor Paid Loyalty Program Surpasses 485,000 Members
Accor is successfully driving ancillary revenue in Asia Pacific through its paid ALL Accor Plus Explorer loyalty subscription, generating 3.8 million room nights in the past year.
Key Takeaways
- 1ALL Accor Plus Explorer has reached over 485,000 paying members across the Asia Pacific region.
- 2Members generated more than 3.8 million room nights over the past year, led by demand in Australia, Indonesia, and Thailand.
- 3Annual subscriptions range from $244 to $259, with Mainland China seeing 41% year-over-year growth in member room nights.
Source: Skift
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