Royal Caribbean Eyes 50% Wallet Share via Sandals Deal
Royal Caribbean Group plans to double its share of guest vacation spend to roughly 50% by acquiring a 50% stake in Sandals and Beaches Resorts. The cruise operator aims to integrate the all-inclusive resort properties into its connected loyalty ecosystem to prevent customer churn.
Key Takeaways
- 1Royal Caribbean aims to capture 50% of annual guest vacation spend, up from 20-25% currently
- 2The strategy relies on acquiring a 50% stake in Sandals and Beaches Resorts to expand beyond cruising
- 3The operator posted strong Q3 results and raised full-year guidance on robust European demand
Source: Skift
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