marketingeHotelier··1 min·For: Owner, GM, Revenue, Marketing
BWH Hotels Unites 4,000 Properties Under WorldHotels Brand
BWH Hotels is consolidating its 18 brands and 4,000 properties under the WorldHotels masterbrand and a single unified loyalty program. The transformation merges Best Western Rewards into WorldHotels Rewards, creating a 70-million-member platform backed by upgraded digital infrastructure.
Key Takeaways
- 1Consolidates 18 brands and over 4,000 properties under the WorldHotels masterbrand while preserving individual property identities.
- 2Merges Best Western Rewards and WorldHotels Rewards into a single 70-million-member program with three streamlined tiers.
- 3Launches upgraded digital infrastructure, including a revamped website and mobile app to boost direct bookings.
Source: eHotelier
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