generalHotels Magazine·1 min·For: Owner, Investor, GM, Ops, Revenue
G6 Hospitality Debuts Studio 6 Plus Extended-Stay Brand
G6 Hospitality has introduced Studio 6 Plus, a new-construction upper-economy brand designed to provide domestic, secure, and affordable long-term lodging with RevPAR targets up to $70.
Key Takeaways
- 1Target the upper-economy segment with new-construction builds featuring interior corridors for enhanced security and privacy.
- 2Aim for daily rates between $75-$90 and RevPAR targets of $60-$70 to attract long-term budget-conscious travelers.
- 3Capitalize on the resilient extended-stay market, joining competitors like Hilton, Wyndham, and Marriott in the high-demand residential-style lodging space.
Source: Hotels Magazine
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