generaleHotelier··1 min·For: Owner, Investor, GM, Revenue
Choice Hotels Franchisees Expand Regional Upscale Portfolio
Choice Hotels Asia-Pac is driving growth through established franchisees who are adding upscale Ascend Collection properties in Tamworth and Port Pirie.
Key Takeaways
- 1Leverage existing franchisee relationships to drive portfolio growth in high-demand regional hubs.
- 2Target the upscale segment via the Ascend Collection to meet rising demand for premium leisure and corporate travel.
- 3Invest in property transformations, such as the $5 million rebuild in Tamworth, to deliver high-end, service-driven experiences.
Source: eHotelier
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