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Trivago Expects EU Google Ruling to Boost Travel Search
marketingSkift··1 min·For: Owner, Marketing, Revenue, Investor

Trivago Expects EU Google Ruling to Boost Travel Search

Trivago anticipates a long-term structural tailwind following a €460 million EU fine against Google for self-preferencing its search results. The regulatory changes aim to level the playing field for hotel search competitors across Europe.

Key Takeaways

  1. 1EU fined Alphabet €460 million for favoring its own services in search results
  2. 2Trivago CEO calls the mandated Google search changes a long-term tailwind
  3. 3Rulings aim to restore competitive balance in European online travel distribution

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Source: Skift

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