marketingSkift··1 min·For: Owner, GM, Revenue, Marketing
Airbnb Drops In-House Strategy to Partner With Tripadvisor
Airbnb is abandoning its purely organic, bespoke approach to tours and activities by integrating Tripadvisor and Viator experiences onto its platform later this year. The strategic shift aligns Airbnb with competitors like Booking.com and Expedia, which already rely on major third-party inventory suppliers to achieve scale.
Key Takeaways
- 1Select Tripadvisor and Viator tours will become bookable directly on Airbnb later this year.
- 2Move marks a major pivot from Airbnb's previous strategy of exclusively building bespoke, local experiences.
- 3The deal brings Airbnb's experience model in line with OTA rivals Booking.com and Expedia.
Source: Skift
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