marketingHotel Dive··1 min·For: Owner, GM, Marketing, Ops
Wellness Tourism Nears $1T as Guest Demands Shift
Wellness tourism reached $894 billion in 2024 and is on track to hit $1 trillion by 2030, shifting from an add-on amenity to a core hospitality product. Luxury travelers increasingly prioritize recovery, sleep architecture, and personal well-being over traditional five-star amenities.
Key Takeaways
- 1Wellness tourism reached $894 billion in 2024 and approaches $1 trillion by 2030.
- 2Luxury hospitality is projected to grow at an 8% CAGR through 2028.
- 3Modern travelers expect built-in sleep architecture and circadian lighting over basic spa menus.
Source: Hotel Dive
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