financeSkift··1 min·For: Owner, Revenue, Marketing, Investor
Millennials and Gen Z Drive Surge in Timeshare Sales
Younger travelers are transforming the vacation ownership market, with Millennials and Gen Z now representing 58% of total owners and 76% of new purchases. High satisfaction rates and a desire for spacious, predictable travel options are driving this generational shift.
Key Takeaways
- 1Millennials and Gen Z account for 76% of recent timeshare purchases.
- 2Timeshare occupancy averaged 79.9% compared to 62.3% for standard U.S. hotels.
- 3Gen Z owner satisfaction reached 92%, with 80% actively recommending ownership.
Source: Skift
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