FeaturedmarketingSkift··1 min·For: Owner, GM, Revenue, Marketing
Google Revamps European Hotel Search Under EU Pressure
Google has redesigned its hotel search interface across Europe to comply with EU antitrust regulations, introducing dedicated sections for both aggregators and direct suppliers.
Key Takeaways
- 1New interface separates results into direct 'supplier' and OTA 'aggregator' units
- 2Top-ranked OTA results expand by default in the new aggregator section
- 3Design changes aim to avoid severe antitrust penalties from European Union regulators
Source: Skift
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