marketingHotel Dive··1 min·For: Owner, GM, Revenue, Marketing
BWH Hotels Launches Dedicated Upscale Sales Division
BWH Hotels has established a new upscale sales division to accelerate commercial growth and support its luxury brands, including WorldHotels and BW Premier Collection. The move responds to surging corporate and MICE demand, providing dedicated resources for global travel planners.
Key Takeaways
- 1Leverage the new dedicated sales team to capture rising corporate and MICE demand for upscale brands.
- 2Utilize specialized account management for WorldHotels and BW Premier Collection to drive higher ADR.
- 3Directly engage with global travel planners through BWH's enhanced 2025 strategic growth initiative.
Source: Hotel Dive
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