technologyeHotelier·1 min·For: Owner, GM, Marketing, IT, Revenue, Investor
Travel Operators to Increase AI Investment This Year
A survey by TravelTech Show indicates that nearly two-thirds of travel operators plan to increase AI spending, with over 20% intending to double their investment to enhance customer loyalty and operational efficiency.
Key Takeaways
- 1Allocate budget for AI as 64% of travel operators plan to increase investment within the next year to remain competitive.
- 2Prioritize AI applications that enhance customer experience and loyalty, which are the top objectives for 32% of companies surveyed.
- 3Leverage AI to drive revenue and operational efficiency, specifically focusing on increasing booking conversion rates and reducing overhead costs.
Source: eHotelier
Keep reading
Our reporting
More in technology