technologyasianhospitality.com··1 min·For: Marketing, Revenue, IT, Owner
46% of U.S. Travelers Abandon Complicated Bookings
A new Travelport study reveals that U.S. travelers crave price transparency and simpler choices, with many abandoning overly complex booking channels. While consumers rely on AI for travel research, high anxiety over booking errors keeps most from using it to complete reservations.
Key Takeaways
- 146% of consumers abandoned a travel booking because the process was too complex or time-consuming.
- 2Only 8% of travelers use AI to complete bookings, despite 32% using it for price research.
- 332% of respondents cited hidden add-ons and fees as the most frustrating part of booking.
Source: asianhospitality.com
Keep reading
Our reporting
More in technology