generaleHotelier··1 min·For: GM, Revenue, Owner, F&B
Hotels Urged to Maximize Total Group Spend
Hoteliers are shifting focus from simply filling room blocks to unlocking incremental revenue across entire group stays and underutilized property spaces. Operators can capture higher margins by cross-selling ancillary services, packaging holiday gatherings early, and engaging local communities.
Key Takeaways
- 1High occupancy does not guarantee maximized revenue without capturing ancillary spend like F&B and AV.
- 2Underutilized assets such as patios, private dining areas, and small meeting rooms can drive daytime and local revenue.
- 3Hotels should sell flexible, streamlined holiday gathering packages starting in early fall rather than discounting rooms.
Source: eHotelier
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