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U.S. Hotel Rates Set to Rise Modestly in 2027
generalasianhospitality.com··1 min·For: Revenue, Owner, GM, Investor

U.S. Hotel Rates Set to Rise Modestly in 2027

Amex GBT forecasts modest U.S. hotel rate increases below 3% across most major markets in 2027, with San Francisco leading growth due to constrained supply. Hoteliers are gaining leverage in corporate rate negotiations through tighter pipelines and AI-driven dynamic pricing tools.

Key Takeaways

  1. 1Most U.S. markets will see rate gains under 3%, led by San Francisco at 3.6% to 5.4% amid limited supply additions.
  2. 2AI-driven revenue management tools are boosting hotel revenue up to 17%, strengthening property pricing power against corporate buyers.
  3. 3New hotel construction pipelines remain below 2% of room supply in most major cities, supporting asset values and ADR growth.

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Source: asianhospitality.com

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