Evok Collection Expands Luxury Footprint in Italy and Alps

Evok Collection is widening its European footprint through two distinct property transactions: a conversion of a historic Roman school into Brach Roma, opening in early 2027, and the acquisition of a French Alpine hotel to create Nolinski Val d’Isère, opening in December 2029. Both developments are led by asset manager Zaka Investments.

How is Evok Collection executing its European expansion?

Evok Collection is expanding across Europe through separate, single-asset acquisitions managed and developed by Zaka Investments, rather than portfolio buyouts [[1], [2]]. As reported by Boutique Hotel News, Zaka Investments operates as both asset manager and developer for the luxury operator [1].

Instead of deploying a single design philosophy, the group divides its expansion between two distinct flags: Brach and Nolinski [[1], [2]]. While both projects target high-end leisure destinations, they address entirely different real estate archetypes: an urban heritage adaptive reuse in central Rome and an alpine resort overhaul in Val d’Isère [[1], [2]].

What are the specifications for Brach Roma?

Brach Roma will open in the first quarter of 2027 inside a converted school building spanning 5,000 square metres [2]. The property sits in Rome's historic centre, positioned close to the Tiber River and within 100 metres of Piazza del Popolo [2]. Boutique Hotel News reported that bookings are scheduled to begin in July 2026 [2].

Philippe Starck is overseeing the artistic direction and design, extending his involvement with the brand after designing Brach Paris and Brach Madrid [2]. The hotel will offer 60 guest rooms and suites, many featuring private terraces [2]. On-site facilities include an Italian bar, a restaurant, a concierge service, a rooftop venue, and a dedicated sport and wellness club anchored by a 25-metre swimming pool [2].

What are the real estate details for Nolinski Val d’Isère?

Nolinski Val d’Isère marks the brand's first mountain resort development, scheduled for completion in December 2029 following the acquisition of the former Hôtel La Savoyarde [1]. Architecture firm Le Coadic & Scotto has been appointed to direct the redesign, renewing an existing relationship with Evok Collection from prior work on Cour des Vosges in Paris and Nolinski Venezia [1].

The ski destination property will encompass 45 guest rooms and suites arranged across six floors [1]. The accommodation mix includes rooms with balconies as well as connecting family rooms [1]. Guest facilities will feature a restaurant, a bar, a dedicated kids’ club, and a spa equipped with an indoor swimming pool [1]. The French Alps debut builds upon existing Nolinski locations in Paris, Venice, and Saint-Tropez [1].

How do the two pipeline properties compare?

The two developments highlight separate development paths, timelines, and design partnerships across the Evok portfolio [[1], [2]].

What architectural and brand partnerships drive these projects?

Evok Collection relies on longstanding architectural relationships to define the aesthetic profile of each sub-brand [[1], [2]]. For the Brach brand, designer Philippe Starck remains the core creative collaborator for Rome, maintaining visual consistency with the existing properties in France and Spain [2].

For the Nolinski line, architecture firm Le Coadic & Scotto handles structural redesigns [1]. The Paris-based firm previously completed Cour des Vosges in the French capital and Nolinski Venezia in Italy, making the Val d'Isère conversion their third major luxury collaboration under the developer's umbrella [1].