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IHG Steals Market Share with Conversion Boom
financeSkift··1 min·For: Owner, Investor, Revenue

IHG Steals Market Share with Conversion Boom

IHG Hotels & Resorts reports surging net system growth as conversions from competitor hotel brands accelerate globally. Brand switches now account for approximately 50% of U.S. openings and 60% of signings, driving projected net room growth to 4.8%.

Key Takeaways

  1. 1Conversions represent half of IHG's U.S. openings and 60% of new signings.
  2. 2Most converted properties are switching from rival branded groups rather than independent hotels.
  3. 3Full-year net room count growth forecast increased from 4.2% to 4.8%.

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Source: Skift

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